VPM Publishing was founded in the 70s as an initiative to create teaching materials for better learning with a “task culture”. This concept still characterizes the products of the publishing house today and characterizes its uniqueness on the market.
In the meantime, the publishing house has become a subsidiary of the Klett publishing group. For a large number of customers convinced by this learning approach, the publishing house should remain an independent brand. At our suggestion, the brand image was modernised, attractively designed for its target groups and upgraded for the professional setting by Klett Verlag.
In addition to a new style for the products, a new design was created for the company’s marketing media. The trademark, the image concept, the basic elements and the design principles now speak the same language. The rainbow in its new glory now leads even more to a desire for good teaching and active learning.