The difficult financial situation in Berlin, as well changing priorities caused by the fall of the Berlin Wall, had pushed the Deutsche Oper Berlin, once a showpiece of West Berlin culture, to the margins in public. This was especially true for the orchestra of the Deutsche Oper.
In this situation, the orchestra took the initiative and commissioned the development of an unconventional and independent brand. With this strategy, the orchestra, rich in tradition and once highly influential, was to regain its rightful place in public perception.
A visually strong and striking design was chosen. The analogy between color and music was already recognized by Kandinsky and is particularly well suited as „color sounds“, which clearly mark all media of the orchestra recognizably. The trademark itself is simple typographically and musically appealing. It’s easy to identify and the connection between orchestra and house becomes apparent, as the two belong together and are related to each other.
Posters and booklets are produced for symphonies and chamber concerts. All are clearly recognizable as a series.