The university hospitals and the medical faculties are cornerstones of the German healthcare system. Together they are responsible for medical research and training, for higher education and for securing the nation’s health care now and in the future.
For more than a century, the individual institutions have been united in the Association of University Hospitals in Germany (VUD) and the Association of Medical Faculties (MFT). Aimed at creating synergies and to allow for better planning, as well as to be perceived as a central actor for these important tasks.
In recent years, many new challenges in the healthcare sector have made it necessary to modernise communication within associations. On basis of the guiding values, we designed new corporate identities and media for both organisations with the aim of presenting a self-confident, open and multi-faced image in the future.
For individual initiatives and projects with various cooperation partners, we developed independent design solutions based on the multi-brand model. They share the purpose-focused and high quality appearance.