Klett is one of the largest and oldest publishers of schoolbooks and teaching materials in Germany. Although they have a well-defined overall brand, their communication primarily focuses on products and individual markets. For this reason, the company develops a separate, target group-oriented sub-brand for each product range, focusing on the teachers who decide which teaching materials to use.
We have created concepts at various levels for a large number of product ranges. From the design of the sub-brand, the definition of criteria for the use of images and levels of content to the creation of symbols or mascots for identification with the products. All results are scalable and can be applied to all publications and materials in each product family. The concepts are used by numerous agencies and publishing house manufacturers.