Festool develops premium tools for craftsmen’s highest demands. Accordingly, the brand conveys this promise of quality across all media. Worldwide it is characterised by a clear and high-quality visual language. An essential feature of the products is, above all, safety at the workplace combined with carefree handling of tools and a high degree of efficiency. Since this aspect is becoming increasingly important when purchasing a tool, Festool commissioned us to design a solution that makes this function more visible in communication and on the devices.
Icons and a sub-branding should be made for the most important “Safety Features”. The challenge was on the one hand to create symbols that could be clearly understood in small sizes on products and on the other to create a visual principle that could be recognised as a family in Festool communication. Acquired technologies such as “Saw-Stop” from the USA were to be adapted for the European market and integrated into the Festool brand.